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Time Magazine A landfill that showcases how many clothes are thrown away. |
The fashion industry is a forever changing which is why so many people are drawn towards it.
The versatility, the complex components for each department -- nothing beats what we have today. Instead of waiting ages for your favorite shirt, why not buy it for cheap off of Shein? Why get into your car and drive to the nearest mall when you can shop from the comfort of your couch?
As we have grown and matured, so has this industry.
Online shopping is a massive part of this phenomenon we have now: fast fashion. While it is so easy to be blinded by the simplistic nature of technology there is always a con to these new creations.
According to an article in the New York Times titled "This is the reality of Americas Fast Fashion addiction" written by Rachel Greenley it states, "People of all ages consume fast fashion more than ever resulting in 35 percent of micro plastics within the ocean which could be resolved going occasionally to a thrift store."
This gives society a perception as to how large this issue actually is. Those pants that you got a month ago that you don't want anymore? Will most likely end up in a landfill where they will have to burn them which, in turn, will harm the environment even more.
However, let's back track for a moment and see the progression of fast fashion to where its headed now and what we, as a society, can do to better the environment as active consumers.
Fast fashion did not become a phenomena until the late 1990's where the big retail stores that we know and love today started to sell cheap, poor quality clothing items on a weekly basis.
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Plastic Collective Woman walking in a landfill full of fast fashion clothing pieces. |
"The intention was to match the breakneck pace of which fashion trends move. Style became cheap, convenient and consumable." Stated the New York Times article, written by Rachel Greenley. However, the pace did not pick up until the whole world became on lockdown starting on March 13th, 2020. Goods were bought from everywhere because it was too dangerous to go to the store, since the future of the Covid-19 virus was unknown.
In these past few years, Americans have never bought so many new things. U.S. retailers churn out a record $5 trillion in goods each year, according to the National Retail Federation.
"At the same time, the surge in e-commerce is flooding the market with unsold inventory, returns and secondhand items. Whereas only about 8 percent of goods bought in a store are returned, more than 20 percent of items bought online are sent back.” Stated an article from Washington Post.
More specifically, fast fashion brands such as Shein and Temu took advantage of the lockdown. This was predominately happening in America, where their sales skyrocketed.
It was seen all over TikTok, where influencers would be showcasing what they got for extremely low prices which made the average consumer want to test this store out for themselves.
However, as time went on, there was a genuine concern for the safety and wellbeing of these workers.
“The industry is made up of complex decentralized systems that have a plethora of human rights issues and environmental impacts particularly around chemical dyes and textile waste” Time Magazine said.
Fast fashion’s main idea is to make trendy clothes as quickly as possible. This means overworking low wage workers to create more than they should without even getting paid a decent amount of money. The environment that they are in as well is a horrific sight to be seen.
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Photo taken by author. The Vintage Bazaar in NYC showcasing a vendor who supports to the trend of slow fashion |
Now, that we know why fast fashion is bad, how can we fix it? Well, thrifting is definitely a way to go. You can simply participate by donating your clothes to a homeless shelter, a nearby Goodwill or even a thrift store.
Then, thrifting, is the actual action of buying second hand clothing. There are other options than going to a physical store though. There are apps such as Depop and Mercari which are great places to find clothing for cheap prices, alongside helping the environment.
How much does this benefit the environment though?
"According to ThreadUps 2023 resale report, buying and using secondhand, rather than new, reduces carbon emissions by an average 25%. Below you'll find a number of environmental benefits that come about when we choose to buy second-hand items instead of buying fast fashion."
This is the perfect example of that a little goes a long way. Starting off by simply going through your closet to see what you do not wear that much anymore to then purchasing new clothing secondhand.
Rather that be through an in store shopping experience or an online thrifting app -- you will be helping the pace of fast fashion slow down.