Sunday, February 2, 2025

Taylor Swift: The Mastermind of 2025

Inc. Magazine
Taylor Swift performing her "Midnights" Album
at "The Eras Tour"

From starting out as a country singer at Bluebird Cafe in Tennessee to going on a world tour that lasted almost two years, Taylor Swift is making the whole place shimmer even in 2025. 

From the start, Swift has always been a versatile artist. She fearlessly dove into the country music scene, until she wanted to try something new in 2014. In turn, we were given the beloved songs “Shake it Off” and “Blank Space” which just go to show that she did indeed find a place in this world.

However, things haven't always been an easy ride up in the music industry for Swift. During the years 2016-2017 Taylor was getting harassed online because she was being accused of lying about giving Kayne West the consent to be called a swear word in his song “Famous". There was a fake phone call going around, where Kayne was attempting to make it seem like Taylor consented to this happening. Due to a bunch of rumors going around, Swift was referred to as a snake. Her social media accounts eventually went dark shortly after this incident.

“Taylor Swift has unexpectedly deleted all of her Instagram posts, as of noon today, August 18. The singer also deleted her profile picture and apparently unfollowed everyone she was following.” Said Erica Gonzales from Bazaar Magazine in an article written right after the blackout was noticed by millions.

Many years later, Taylor Swift persevered and dropped many albums. In 2022, she released her 10th album, Midnights. Soon after that, she announced her infamous “Taylor Swift: The Eras Tour” which little did she know would be one of the most successful tours of hers. 

Entertainment Weekly
Taylor Swift performing her song "The Man" 
at "The Eras Tour"

“By the end of 2023—less than halfway through its scheduled 152-show run—the Eras Tour had earned over $1 billion to become the highest-grossing concert tour of all time. During that period, every city where Swift played got a substantial economic boost from the so-called "Taylor Swift effect," a term that refers to the singer's unprecedented ability to influence consumer behavior.” Said writer of Time Magazine, Megan McCluskey.

Throughout these statistics, Swift didn’t stop there. In October of 2023 a concert movie came out. This movie was basically the tour in cinematic form. It went through each album or “era” of her life.

“As of April 5, 2024, the concert movie “Taylor Swift: The Eras Tour” garnered around 262 million U.S. dollars worldwide and about 181 million dollars domestically during its release weekend. "The Eras Tour" is holding first place as the highest-grossing concert movie ever made, followed by "Justin Bieber: Never Say Never", released in 2011.” Said Statista.  

When you walk into the theatre it is nothing like seeing your typical movie. People are dressed up in their eras tour outfits, friendship bracelets for everyone including the AMC workers who were handing them out as viewers were coming in.

                                                                        AMC Website
Popcorn bucket and cup pricing for 
merch at the "Eras Tour Concert Film"
“And Swifties, start stacking your Eras-themed jewelry and get ready to trade - AMC says "friendship bracelets are strongly encouraged.”

The AMC movie theaters had a reusable popcorn bucket, a cup, a light up baton and tote bag all available for sale. I remember waiting in line wanting the whole thing. 

However, the only thing I was able to score on the first day the movie was premiering was the popcorn bucket and the cup. The light up baton and tote bag sold out within seconds of everyone entering. 

Some people were waiting outside for hours to be able to get the merch which further shows her impact. Due to me not being able to afford to go to this once in a lifetime tour, “Taylor Swift: The Eras Tour Concert Film” has a special place in my heart. 

I was fortunate enough to go three times and it was definitely a magical experience within itself. I was able to go with some of my best friends and have the best time ever. The movie is now available to watch on Disney+ with a few added surprise songs, which are songs that Swift added that were not in the original release of the movie in theaters.

Now, in 2025, Swift has not been on tour since December 2024 and is letting her 11th studio album, “The Tortured Poets Department”, still shine bright ten months after its release on April 19th, 2024. This album had a double album called “The Tortured Poets Department: The Anthology” and is one of Swift's largest bodies of work. The album itself has 30 songs, which simply put, broke her fanbase into tears of joy. This album is unique, sonically. More so synth-pop and folk. This album was written during her two year tour, break up with her ex boyfriend, but also about perseverance and moving onto new and exciting things, even relationships.

Now, with Swifties awaiting for what comes next there is still a reason why she is still so prevalent in the music industry. I feel like “Taylor Swift: The Eras Tour” really put her on the map. At that point in time it was pivotal for her to perform live after not doing so for five years. I remember my personal experience going to the “Reputation Stadium Tour” and the tickets were reasonable, not necessarily cheap, but this tour also raised a bunch of questions as to why are concert tickets a luxury nowadays and not something affordable?

I know for a fact that myself and many others were not able to attend this tour due to the money factor. However, the movie was still a slice of the experience, but of course, nothing does compare to a concert. I feel like from the prices to the process of acquiring said tickets — are definitely no easy feat. Some people waited for hours in the queue initially only for all of them to be sold out or the website crashing down completely due to the amount of demand everyone had for these tickets.

                                              InStyle
Taylor Swift presenting the
"Best Country Album Award"
At The Grammys 2025

Despite recognizing these flaws, Swift still was able to go on tour and make it a dazzling experience for everyone who came to see her perform. Her other tours have definitely shined in their own way, however, this one stands out because of the uniqueness alongside with the duration of the tour. Taylor Swift continues to do great things now in 2025. On February 2nd, 2025, she presented the Best Country Album award to Beyoncé’s ”Cowboy Carter.”

This mastermind continues her legacy into the new year with her fanbase wondering what she is plotting next, nonetheless she keeps everyone on their toes at all times.

1 comment:

  1. Very nice job. This is a fully developed piece that covers a lot of ground and make a lot of insightful comments that help explain all the buzz around Taylor Swift, both positive and negative. Good use of photos and cutlines. Very good use of found quotes from others with links to support your own opinions. One thing: Let's talk about paragraph length and varying the paragraph structures to break up large blocks of type and add more speed and rhythm to the text. Great job!

    ReplyDelete

Why Rushing Things is Ruining Fashion... And The Environment

  T ime Magazine A landfill that showcases how many clothes are thrown away. T he fashion industry is a forever changing which is why so man...